Fluxo, a Brazilian esports organization, has announced a sponsorship deal with LG Electronics for its recently established League of Legends team.
Fluxo is a Brazilian professional esports organization founded in January 2021 by Bruno “Nobru” Goes and Lucio “Cerol” dos Santos. They field teams in CS:GO and now League of Legends. While they have sponsorships for their CS:GO team, this is one of the most significant sponsorships for their newly established League of Legends team.
Through the sponsorship between Fluxo and LG, LG will promote Ultragear (its monitor brand) on the jerseys of Fluxo’s CBLOL League of Legends team, its academy roster, and the trainee project.
This is not the first partnership signed between Fluxo and LG, as the two partnered on a booth at the gaming event Brazil Game Show (BGS), the biggest gaming fair in Latin America, held in São Paulo in 2022.
“They are two brands that are a reference in their respective markets and that can greatly benefit from each other’s expertise to develop actions and solutions for the gaming community,” commented Allan Fernandes, Chief Business Officer of Fluxo’s managing company 3C Gaming.
The sponsorship will debut on January 21 as Fluxo’s League of Legends team is scheduled for the first round of the Brazilian League of Legends Championship’s (CBLOL) 2023 season.