Faze Clan announced a new multi-year partnership with MoonPay, a financial technology company that builds payments infrastructure for cryptocurrencies and other digital assets. The agreement represents MoonPay’s biggest partnership to date and establishes MoonPay as the official crypto and NFT partner of FaZe Clan.
The FaZe Clan and MoonPay partnership includes a series of content and media that will launch in early 2022. MoonPay will integrate into existing content across the FaZe Clan platform and the two brands will create new original content tailored for the FaZe Clan community. Plans include new original content franchises, creator and talent-driven events, and campaigns that tap into fandom across FaZe Clan’s esports teams. FaZe Clan will also utilize MoonPay’s best-in-class platforms and ecosystem for its forthcoming NFT and digital goods initiatives. Leveraging MoonPay’s extensive expertise in crypto, NFTs, and security, the partnership will help educate and share knowledge on how to navigate the complexities of the digital world.
Cryptocurrency partnerships in esports have become more popular than ever in recent months. Gamelevate has covered a variety of recent crypto partnerships within the esports space including the following:
- Evil Genius x BitCasino: In September 2021, Evil Geniuses announced their collaboration with BitCasino. Evil Geniuses are showcasing Bitcasino across a number of facets within their EG Dota 2, CS:GO, FGC, and Creator rosters.
- Fnatic x Crypto.com: That same month, Fnatic, another iconic esports team, formed a partnership with Crypto.com launching new digital goods, including exclusive Fnatic NFT’s.
- Big x Coinbase: Earlier in the year, Coinbase became a premium partner of BIG’s CS:GO roster and receive brand and content rights for further projects. Coinbase is one of the biggest cryptocurrency exchange companies in the world right now and keeps on expanding further into esports day-by-day
- FTX x LCS: FTX is another major player in the cryptocurrency exchange market. Besides their massive deal with TSM, they were also able to snag a prestigious naming rights partnership with Riot’s League of Legends LCS platform.
The Faze partnership with MoonPay kicked off with a joint activation on Saturday, December 4th at Art Basel-Miami. The exclusive invite-only event called, “FaZe Forever powered by MoonPay,” showcased digital art, NFTs, and virtual fashion from FaZe Clan’s community, MoonPay, and other brand partners, within a physical manifestation of the FaZe Forever three core pillars.
“We’re focused on building a culture and community-led digital goods and NFT business that excites our fans and expresses the FaZe brand in new and innovative ways. As a leading voice in youth culture, it’s vital that we also deliver on our responsibility to protect our community as the world starts to embrace Web3. Our partnership with MoonPay addresses both of these objectives by creating a strong foundation and secure pathway for our journey into the metaverse.Lee Trink, CEO, FaZe Clan.
With digital goods spearheading a new wave of innovation in the media and entertainment industries, FaZe Clan, with MoonPay as its official partner, plans to provide its community a unique opportunity to interact with the metaverse as it takes shape. FaZe Clan’s new digital goods business will be named “FaZe Forever,” centered around three core pillars: “Curating & Collecting,” the core entry point to this community; “Creating & Collaborating” which has always been the heartbeat of FaZe Clan and core to the gaming and internet community; and “Spotlighting & Elevating,” focused on highlighting the talented artists in the community.
“MoonPay and FaZe Clan are united by a common goal: we both aim to empower the creator and gaming economies. At MoonPay we’re building the world’s most advanced and intuitive payments solutions for buying cryptocurrencies and NFTs. And FaZe Clan’s influence in the gaming community is powerful. This exciting new partnership holds the potential to create a crypto-gaming juggernaut the likes of which the world has never seen.”MoonPay co-founder and CEO Ivan Soto-Wright.