Comcast-owned internet service provider Xfinity has announced a partnership with North American gaming and esports organization FaZe Clan.
Since its inception in 2010, FaZe Clan has become one of the world’s most prominent and influential gaming organizations. They have teams in popular titles such as CS:GO, Fortnite, Call of Duty, and many others. In addition to its partnership with Xfinity, the esports organization has previously partnered with major brands like MoonPay, Nissan, and SteelSeries.
Through this partnership between Xfinity and FaZe Clan, Xfinity will become the official internet and mobile partner for FaZe Clan. In addition, both companies are collaborating and organizing a music-focused venture called The Gig.
The Gig is a new concert series featuring hip-hop artist Offset. As of right now, two concerts are planned, first in Boston and then in Atlanta. The partnership will also include a new content series focusing on gaming creators.
“We look forward to executing on boundary-pushing activations, product launches, live events, and innovative content that we will be announcing and dropping in the near future,” commented Adam Bauer, SVP of Partnerships at FaZe Clan
Xfinity is one of the leading ISPs in the United States and was created after Comcast rebranded its internet in 2010. Xfinity is known in the esports industry as one of the partners of the Overwatch League and for working with Mission Control on the Xfinity City Series tournament.
Besides this, the two will produce a content series called Rig Raiders. FaZe Clan members and guests will give gaming gear to creators and communities in this series.
Finally, Xfinity’s customer appreciation program members will have the chance to get exclusive co-branded items. This will include VIP experiences and meet and greets.
The partnership between FaZe Clan and Xfinity is an exciting addition to their commercial portfolios and will see several new and promising activities.
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