Gaming powerhouse FaZe Clan teams up with luxury car manufacturer Porsche in a multi-year partnership.
FaZe Clan and Porsche announced a multi-year partnership today. Essentially, this brings together two of the biggest names in gaming and luxury sports cars. FaZe Clan is a lifestyle and media platform rooted in gaming and youth culture. Porsche AG (P911) is an iconic luxury sports car manufacturer.
Together, Porsche and FaZe Clan will inspire the next generation of gamers to make their dreams a reality. They will achieve this through original content, esports initiatives, consumer products, and digital goods. Significantly, the partnership is set to launch in 2023, giving fans plenty of time to get excited about what’s to come.
Through this first-of-its-kind partnership, we aim to inspire the gamer community to realize their own dreamsRobert Ader, CMO of Porsche AG
The collaboration will focus on creating new and innovative ways for fans to connect with their favorite brands and communities. Original content and esports initiatives will give fans new ways to engage with the FaZe Clan brand. In addition, consumer products and digital goods will allow fans to take a piece of the action home with them.
“FaZe’s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today’s creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network,” said Lee Trink, CEO at FaZe Clan. “We’re thrilled to partner with a modern luxury brand like Porsche, who like FaZe Clan pushes boundaries to expand its audience, while also consistently placing the importance of community and innovation first.”
Robert Ader, CMO of Porsche AG, added: “Porsche has been deeply involved in gaming and esports for several years, with a clear focus on racing – staying true and authentic to the heritage and DNA of the brand. Throughout our discussions, we’ve seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gamer community to realize their own dreams.”
FaZe Clan and Porsche Content Series
The partnership between FaZe Clan and Porsche is set to kick off with an exciting content series. The series will showcase the unique stories of success and experiences of FaZe Clan members through the world of Porsche. Moreover, this will represent their role at the intersection of gaming and the growing subcultures within a new generation of creators.
Porsche will also become the official partner across all of FaZe Clan’s esports teams. This will further solidify the collaboration. Furthermore, Porsche and FaZe Clan are working together to bring additional digital goods and new offerings into the Web3 space. The initial plans for these offerings will be announced in the very near future, giving fans something to look forward to.
FaZe Swagg and Porsche
“The love I have for Porsche goes back to the first time I experienced Porsche as a kid and has motivated me to work towards the life I want to live,” said FaZe Swagg. “Today, I’m proud to call myself a Porsche owner. Working alongside this legendary brand representing inspiration makes me feel like I am truly achieving my dreams. I’m so happy to share this news with my fans and continue to inspire them to reach their dreams as well.”