EXCEL ESPORTS, a British esports organization, has announced a year-long partnership with food delivery company, Just Eat.
Founded in 2014, EXCEL Esports is an esports organization that focuses on more than just gaming and esports. They believe in constantly improving, not only in their gaming careers but also in their everyday lives. With their goals and vision in mind, they’ve partnered with several brands like Anda Seat, Beyond NRG, HyperX, and now, Just Eat.
Just Eat will become the official food delivery partner for the esports organization. EXCEL and Just Eat will also work together on content creation, and Just Eat branding will feature on all EXCEL jerseys.
“We are thrilled to announce Just Eat as our Official Food Delivery Partner in what is Just Eat’s most significant gaming partnership to date.”EXCEL ESPORTS’ Commercial Director, Mark Carter.
“Sharing a vision to constantly create authentic engagement for our respective communities, we look forward to working closely together on exciting experiences and activations both virtually and at gaming events across the country!” commented EXCEL ESPORTS’ Commercial Director, Mark Carter.
Just Eat is a part of Just Eat Takeaway, a Dutch international food delivery company. The partnership with EXCEL is Just Eat’s first partnership in gaming and esports.
“We are delighted to be working with EXCEL to bring Just Eat into gaming in a more meaningful and impactful way over the next 12 months.”Just Eat UK Marketing Director Matt Bushby
“We look forward to working with them on a variety of Gaming first opportunities and providing millions of hungry gamers with experiences they can’t get elsewhere,” said Just Eat UK Marketing Director Matt Bushby.
Just Eat and EXCEL announced that they would collaborate on different digital content and events for esports and gaming fans.
Through this one-year partnership, EXCEL and Just Eats will create new content and connect even further with gamers both on and offline.