The luxury brand TUMI will be the official luggage partner of the iconic esports organization, Evil Geniuses.
The newest addition to the luxury-esports collaboration list
We see more and more luxury brands enter the esports scene, and the latest partnership has been announced between Evil Geniuses (EG) and TUMI. Evil Geniuses shared news of the collaboration with a YouTube video showing a TUMI bag stuffed with all the necessary paraphernalia of an esports pro.
Evil Geniuses and TUMI seek to provide gamers with the best resources available. EG’s athletes will be equipped with signature TUMI products to protect their gear as they travel around the world to compete.
As part of the collaboration, EG players and talent will be featured in photos and videos to promote the luxury suitcase manufacturers’ professional esports collection. TUMI will also receive valuable insight from players on how gamers travel with their equipment and how future TUMI esports products should be designed.
What the partners had to say about the collaboration
Brian Millman, Director of Corporate Partnerships at Evil Geniuses, pointed out the comprehensive portfolio and high quality of the TUMI products and expressed his confidence in their professional esports collection, helping EG’s players compete at the highest level by protecting their gear while also elevating their style. TUMI’s Creative Director, Victor Sanz, praised Evil Geniuses for being one of the most recognizable names within esports and stated that both companies were a natural fit as they put legacy and quality above all else.
While this is the first partnership TUMI has established, their entrance to esports happened earlier this year. In April 2021, the luxury suitcase manufacturer launched an esports-themed line of bags and accessories.
It will be interesting to see how different TUMI’s following collection will be as it incorporates the advice offered by EG players and staff.