ESL Gaming Australia has secured a partnership with Circles.Life, a digital telecommunication company, for regional events and competitions.
ESL Gaming Australia has been the home of esports and gaming in Australia since 2015. ESL They are also a part of the ESL Gaming Network, which is the world’s largest independent league for esports. Established in 1997, they’re proud to be the home to those who love competitive gaming and are a well-known esports organization across the globe.
Through this partnership with Circles.Life, they will be able to offer broader live streaming and gaming spaces. This means that the companies will support local streamers and content creators, which is something that is needed to help the esports and gaming communities in Australia to grow. Circles.Life will be the main partner for ESL’s new products that are aimed at Australia’s esports community.
“Across ESL products in 2022, our goal is to hero the communities that make up the gaming and esports ecosystem here in Australia & New Zealand – linking players to their fans, streamers to their viewers and deepening that facet of engagement.”
Graeme Du Toit, Head of Sales and Marketing at ESL Australia.
“Through this partnership, we’re able to take that to the next level and commit to a wide range of new integrations that will see Circles.Life championed in front of a massive audience.”
Circles.Life is a telecommunications operator based in Singapore and joined the Australian market in 2019. What makes this partnership even more exciting for Circles.Life is that this is their very first esports venture.
Circles.Life will be highlighted across all of ESL Gaming Australia’s events. They will also create broadcasts and social media content that will be centered around known esports and gaming personalities in Australia.
“We’re thrilled to be working with ESL and the wider gaming community. “
Emilie Chell, Head of Marketing, Growth, and Experience at Circles.Life.
“For us, this is about bringing a shared passion to life with content that adds value to the experience. We’re going to do what we do best – connect people. Whether that is through content featuring well-known champions or by helping to discover up-and-coming stars in the making, we’re going to be there to make each event bigger and better than ever before.”
This partnership between Circles.Life and ESL Gaming Australia is an exciting opportunity not only for the organizations but also for esports and gaming content creators and esports fans, in Australia.
