Envy Gaming extends and expands its partnership with Jack Link’s

North American esports organization Envy Gaming has extended and expanded its partnership with Jack Link’s.

Envy Gaming is an entertainment and esports company based in Northern Texas. In 2021, Envy Gaming merged with OpTic Gaming to create the esports franchises OpTic Texas in the Call of Duty League, Dallas Fuel in the Overwatch League, and highly ranked Halo Championship Series, Valorant, and Rocket League teams. Besides Jack Link’s, Envy Gaming has partnered with major brands such as Razer, Oakley, and SCUF Gaming. 

Jack Link’s and Envy Gaming first partnered in 2019. Through the extension and expansion of the partnership between Envy Gaming and Jack Link’s, the snack company will remain the official protein snack of Dallas Fuel and Envy Gaming teams. It will also incorporate OpTic Gaming rosters, including teams and content creators. 

“We’re excited to continue to grow and connect our community with Jack Link’s in new ways as we expand the relationship to include the OpTic brand, live events, and more,” commented Shay Butler, Vice President of Sales and Marketing at Envy Gaming. 

In addition, Jack Link’s will also gain a prime position on the OpTic jerseys, and for all the other teams, Jack Link’s branding will feature on the sleeves. Content creators, such as Optic’s founder Hector ‘Hecz’ Rodriguez, will also appear in collaborative content between the two organizations.

Jack Link’s is no stranger to esports partnerships as they have a long-term relationship with Fnatic, where they also created a collaborative community-focused campaign. 

The extension and expansion of the partnership between Envy Gaming and Jack Link’s will provide snack options for the esports organizations and new collaborative content and is an exciting opportunity for both organizations. 

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