ENCE, the Finnish esports organization, has announced a partnership with the Football Association of Finland.
ENCE was originally founded in 2013 to professionalize the Finnish esports landscape. Their mission has always been to build a sustainable winning culture and know-how for creating success stories.
Today ENCE is the best-known and by far the most successful esports brand in Finland. In addition to the Football Association of Finland, their partnerships include the likes of Logitech and Redbull.
As part of the deal, the Football Association of Finland will support ENCE Academy by utilizing its experience in youth and educational work, in addition to coaching.
“We are excited that we will be able to make use of the Palloliitto’s long experience in youth and educational work, as well as in coaching.”
Mika ‘Miqaqu’ Kuusisto, CEO of ENCE.
“Our academy programme is just at the beginning, and we are actively trying to develop and grow it. From our side, we are naturally able to offer help for the development of e-sports activities. Collaborations like this bring the sports closer to each other and facilitate the operation of both,” commented Mika ‘Miqaqu’ Kuusisto, CEO of ENCE.
ENCE will also help the Football Association of Finland develop its esports activities, starting with organizing eFootball matches, which will be broadcast live from the organization’s headquarters in Helsinki.
In addition, the Football Association of Finland and ENCE will also exchange information regarding marketing, player development, and event organization.
