Dolce & Gabbana, a Luxury fashion brand, has announced a partnership with Italian esports organization Mkers.
Mkers is an Italian esports company founded in February 2017. The organization recently rebranded to celebrate its fifth birthday to fit into a more modern design. Mkers are no strangers to partnerships, as their portfolio contains the likes of Armani, Duracell, Nestlé, Intesa San Paolo, and Bee Bad.
Through this partnership, Mkers are a part of a new project called ‘gooDGame.’ The capital letters reference Dolce & Gabbana’s initials. ‘gooDGame’ will produce a video series of eight episodes that show the lives of esports athletes from four different teams across North America, South America, Europe, and Asia.
Dolce & Gabbana’s brand will be present throughout the eight episodes and will launch a gamers-focused capsule collection during the project. The production of ‘gooDGame’ will be handled by Frame by Frame video company.
This partnership was finalized only a few days after Gucci and FACEIT launched the Gucci Gaming Academy.
“The operation we have built is unique in its kind and will strengthen the internationalization process, which represents a further evolutionary step for us,” commented Thomas De Gasperi, President of Mkers.
The partnership between Dolce & Gabbana and Mkers shows that high fashion brands will sweep through the esports industry to connect further with the esports and gaming communities.
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