The Leukemia and Lymphoma Society (LLS) are named the exclusive charitable partner of NACE Starleague, the largest collegiate esports league in North America as CSL Esports create the partnership to develop charitable opportunities through the league.
Information about the partnership
CSL Esports have announced that the LLS will serve as the official charitable partner of NACE Starleague. As the largest esports collegiate league in North America, NACE Starleague hosts more than 14,500 students from 600 colleges and universities. The partnership will be focusing on raising awareness and funds in LLS’s ongoing efforts to advance lifesaving research science, support for patients, and critical advocacy efforts.
As part of the collaboration, LLS will sponsor a Rocket League online esports tournament in October with a prize pool of $1,000. The tournament will be featuring special messaging to help spread awareness of LLS and will be broadcast on CSL Esports Twitch channel. CSL Esports will further run social media campaigns throughout the year to raise funds and awareness.
Commenting on the collaboration
CSL Esports CEO Rob Johnson stated that they were truly honored to be working alongside LLS in their global fight against cancer. He explained that CSL Esports, along with all other organizations associated with NACE Starleague, were grateful for the incredibly important work LLS is doing every day, and they are committed to helping LLS grow and strengthen awareness about their efforts within the esports community. CSL Esports have no doubt that collegiate athletes throughout NACE Starleague will respond with tremendous support.
“At LLS, we’re thrilled for this incredible opportunity that will help fund and expand awareness about the critical work we do to support blood cancer patients and their families. Esports has been instrumental in helping nonprofits like LLS explore new funding opportunities to improve the quality of life for others. We’re excited to work with CSL Esports to expand our efforts and reach new audiences.”
Coker Powell, SVP, Chief Development Officer for the Leukemia and Lymphoma Society
It seems that October will be a busy month for CSL Esports, who will be doing important work with PrizePicks and the*gameHERs as part of the PrizePicks AWPTOBER Classic tournament while also organizing a Rocket League together with LLS. Their efforts to bring collegiate esports to wider audiences as well as bring awareness of diverse audiences to esports promises to enhance and enrich the esports experiences for participants and viewers alike.
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