Complexity Gaming and Lenovo recently announced a multi-year sponsorship agreement. Lenovo is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Complexity Gaming, a GameSquare Esports Inc. subsidiary, is one of North America’s longest-standing esports organizations. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history.
Gaming is a hundred-billion-dollar industry and a key focus for our business. Lenovo’s collaboration with Complexity was a natural decision as we seek to deepen our commitment to, and investment in, the esports and gaming communities
Gerald Youngblood, Chief Marketing Officer, Lenovo North America
The sponsorship agreement will make Lenovo the exclusive desktop and laptop PC provider for Complexity’s professional esports teams. Complexity’s Frisco-based headquarters will now be named the Lenovo Legion Esports Center, and the Lenovo logo will be featured on Complexity’s official jerseys.
“We are pleased to join forces with Lenovo,” said Justin Kenna, Chief Executive Officer, GameSquare. “As the exclusive supplier of world-class desktop and laptop PCs, Lenovo is helping to fuel the future of competitive excellence and powering the business of esports. We are extremely proud to have Lenovo as a multi-year partner which illustrates the continued growth in commercial activity within gaming and esports. We look forward to ongoing announcements and initiatives with Lenovo as we continue to bridge the gap between brands and fans with the support of world-class companies as customers and as partners.”
- Prepare to dazzle friends and obliterate foes with Lenovo Legion’s latest generation of gaming PCs and laptops. Conquer the eSports arena with the Legion 5i Pro and Legion 5 Pro, complete with the world’s first 16″ WQHD+ displays on gaming laptops. Slay in style with the newly designed Legion 5i and Legion 5, packing aluminum and magnesium blended bodies.
Over the coming years, Lenovo will support Complexity’s pursuit to enhance player performance and improve the industry standard for player care. Lenovo’s technology will enable Complexity content creators and production teams to produce a diverse catalog of work, including animation and 3D content.
The Lenovo Legion Esports Center is located at The Star in Frisco, Texas, which is also home to the Dallas Cowboys’ headquarters. The 11,000-square-foot Center houses cutting-edge performance training facilities – including recovery, wellness, and mental health amenities – to support the holistic wellbeing of Complexity athletes and streamers, Complexity management offices, and public space.
“Gaming is a hundred-billion-dollar industry and a key focus for our business. Lenovo’s collaboration with Complexity was a natural decision as we seek to deepen our commitment to, and investment in, the esports and gaming communities,” said Gerald Youngblood, Chief Marketing Officer, Lenovo North America. “We are excited to equip Complexity’s state-of-the art facility with our leading-edge Legion gaming hardware and workstations to help their athletes elevate their gameplay and content creators produce compelling content reaching millions of fans across the globe.”
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