Complexity Gaming, the Texas-based esports organization, has renewed its partnership with alcoholic-beverage company Miller Lite.
Established in 2003, Complexity is one of America’s premier and longest-standing esports organizations. Additionally, Complexity has won over 140 championships in nearly 30 games, and the company fields teams in several games, such as CS: GO, VALORANT, and FIFA. Miller Lite is another impressive company within Complexity’s portfolio.
This is the fourth consecutive year of partnership between Complexity Gaming and Miller Lite. Within Complexity’s headquarters, the Miller Lite Player Lounge is shared with the Dallas Cowboys and will remain sponsored by Miller Lite.
In addition, the company will reveal a video wall where Complexity’s teams can watch other esports teams compete. Moreover, Miller Lite will be available in the Player Lounge for players of age.
“Since 2019, we have built a powerful partnership with Miller Lite, and we are excited to extend our collaboration with one of the best-known global brands,”
Justin Kenna, CEO of GameSquare Esports
“Partnerships are a key component of our growth strategy, which is helping increase our mix of reoccurring revenue opportunities,” commented Justin Kenna, CEO of GameSquare Esports, Complexity’s parent company.
“Miller Lite is so excited to extend its strategic partnership with Complexity Gaming.”James Nanney, Senior Marketing Manager of Miller Lite
“Miller Time means connecting with friends and family over an ice-cold beer, and we know that gaming provides opportunities to cultivate those same connections. As the leading esports brand, Complexity has been a phenomenal partner in helping bring those moments to the gaming community,” commented James Nanney, Senior Marketing Manager of Miller Lite.
As Complexity Gaming renews its partnership with Miller Lite, it will continue to promote the beverage company to of-age players and fans. In addition, they will also extend their collaboration opportunities.
