Through this deal, the Gaming Channel will own exclusive rights to broadcast BLAST Premier in Hebrew.
Contents of the agreement
BLAST Premier has agreed to a media rights deal with Gaming Channel, Israel’s first-ever 24/7 esports and gaming channel. As per the agreement, Gaming Channel will be the exclusive broadcaster of BLAST Premier within Israel in Hebrew until the end of the 2021 season. This means that Gaming Channel will get to cover the four remaining BLAST Premier events of the year: Fall Groups (September 16-26), Fall Showdown (October 12-17), Fall Final (November 24-28), and World Final (December 14-19).
Charlton Group-owned Gaming Channel was launched in July of this year, becoming the first dedicated esports and gaming linear TV channel in Israel. The channel broadcasts a variety of content that includes live esports events, local YouTube talents, and other gaming and entertainment-themed content. With this deal, BLAST’s portfolio of media rights will extend to over 40 linear and online international partners, making BLAST available globally in 18 different languages and over 150 TV territories.
Moving forward with the Israeli esports scene
Yoav Sochen, Gaming Channel General Manager stated that they were very excited to partner up with BLAST Premier and attract both professional players and esports enthusiasts to the Gaming Channel through top tier international leagues, operated and offered in Hebrew for the very first time. He added that he was also looking forward to seeing what this partnership would do for the Israeli esports scene.
“We are delighted to be able to give BLAST Premier fans from Israel the opportunity to watch their favourite Counter-Strike teams and players in a localised Hebrew broadcast, and very pleased to add Israel to our global media rights footprint. The Gaming Channel and its experienced team are the perfect partner for our move into the Israeli market, and we look forward to a successful collaboration.”Alexander Lewin, BLAST VP
Israel’s esports scene continues to grow, as Gaming Channel secures broadcasting rights in Hebrew for BLAST Premier after a similar deal earlier this year with ESL Gaming. Coupled with organizations like Lost Tribe Esports, Israel’s youth will have plenty of ways to engage in esports.