German esports organization Berlin International Gaming (BIG) has extended and expanded its existing partnership with HP‘s gaming brand OMEN.
Founded in 2017, BIG is a premier, world-class esport organization founded and based in Berlin, Germany. Their professional teams and players compete in the most prestigious leagues worldwide, such as League of Legends, CS:GO, and VALORANT. Besides their partnership with OMEN, BIG has partnerships with Coinbase, Corsair, and SkinBaron.
Through the extended and expanded partnership between BIG and Omen, the two parties will collaborate to encourage diversity and develop talent in the esports industry.
The extension marks the fifth year of partnership between BIG and OMEN. In the past four years, OMEN has sponsored BIG’s VALORANT, CS:GO, League of Legends, and Trackmania rosters. In addition to supporting the academy team.
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Besides BIG’s main and academy CS:GO rosters, OMEN will help promote BIG’s female CS: GO roster. According to the official release, OMEN will help BIG EQUIPA reach its professional goals within twelve months.
Including OMEN, BIG has extended four of its partnerships already this year. Some brands that they’ve expanded their partnerships with include Streamcoi (a stream management platform), Volvic (a mineral water brand), and Backforce (a German gaming chair manufacturer).
For OMEN, this is, so far, their second partnership extension for this year. They recently extended their deal with Belong Gaming Arenas, a subsidiary of Vindex, an esports and gaming technology company.
Through this partnership between BIG and OMEN, the two entities have gained the opportunity to promote and encourage diversity and talent within the esports industry and provide high-quality equipment for teams within the sponsored titles.
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