Astralis expands into Asia Pacific with two new series of partnerships with regional esports companies.
Astralis and BOYU Sports have entered a new, strategic, and commercial partnership agreement, making BOYU Sports the new ‘Official Regional Partner” for Astralis in the Asia Pacific region. Astralis and BOYU Sports will be working together to promote and deepen the understanding of esports in the region and provide customers and fans with unique product experiences to broaden the brand influence of both parties.
As the world-leading sports marketing and entertainment platform operator, BOYU Sports provides exclusive videos, high-exposure advertising, and high-quality first-hand team information, the cooperation aims to open up and explore the industry chain of esports.
The agreement will enable Astralis to establish the brand and build a deeper relationship with all our fans in the regionKasper Sindt, Commercial Director, Astralis
The collaboration between BOB Sports and Astralis aims to open up and explore the industry chain of esports because BOB Sports is the operator of the world’s largest sports marketing and entertainment platform. BOB Sports offers exclusive videos, high-exposure advertising, and high-quality first-hand team information.
Kasper Sindt, Commercial Director, Astralis
– For us, it is a great day and we are very pleased to finally announce the official cooperation with BOYU Sports and to welcome everybody at BOYU Sports into the global Astralis Family. BOYU Sports is a well-known esports service platform in Asia with experience in promotion and a wide range of users.
– We are very pleased to announce the official cooperation with BOB Sports and welcome BOB Sports into the Astralis Family. BOB Sports is a well-known esports service platform in Asia with experience in promotion and a wide range of users.
– The agreement will enable Astralis to establish the brand and build a deeper relationship with all our fans in the region through the exclusive and high-quality product content that BOYU Sports produces and distribute via their ’wide-ranging channels.
– Together we will strengthen the visibility, relevance, and brand influence of both parties comments Kasper Sindt.
BOYU Sports manager of PR Michael Dave
– BOYU Sports is delighted to announce that we have come to an agreement to partner with the European esports giant- Astralis and Astralis CS:GO team. The Astralis CS:GO team is one of the most successful CS:GO team in the history of the game.
– For this cooperation, BOYU Sports see the enormous potential of this esports team, not just a Danish icon but a global brand. What is important is that Astralis has huge potential and outstanding performance in the competition, which aligns with the brand’s ideal partner.
– We are convinced that this cooperation will further shape the BOYU Sports brand image on a global scale and attract more while focusing on the brand and of course, the sports fans. As the first partnership in the esports field, BOYU Sports have the ambition to climb to the top and lead the industry.
BOB Sports Europe esport spokesperson James Jonathan
– We are happy to announce that BOB Sports and the European esports organization Astralis and the Astralis CS:GO team have reached an agreement to collaborate. Astralis team is one of the most successful CS:GO teams in the CS:GO history.
– Astralis, a global brand as well as a Danish icon, recognize the huge potential of this esports team for this partnership. Astralis aligns with the brand’s ideal partner, because of its great performance in competition and tremendous potential.
– We are confident that this partnership will help BOB Sports further develop its image as a global brand, draw more customers, and, of course, delight sports enthusiasts. As BOB Sports deeply cultivate the e-sports market and cooperate with top teams, BOB Sports has aspirations to become the best and steer the industry.