Anheuser-Busch, the American brewing company, partners with Madison Square Garden’s CLG and Knicks Gaming.
Anheuser-Busch is a beloved North American brewing company that is well known for its brands, Budweiser, Bud Light, and Stella Artois. With the rise of esports, Anheuser-Busch is no stranger to partnering with esports organizations. In the past, they have partnered with Evil Geniuses, Team Liquid, and Toronto Ultra, to name a few.
We’re proud to continue our legacy partnership with Madison Square Garden, and by evolving our wildly popular ULTRA Courtside experience and partnering on esports, we are able to bring incredible access to even more fans. We aim to create meaningful connections through everything we do, and we’re grateful to have a partner in MSG that shares that mission.
Matt Davis, Senior Director of Sponsorships, Anheuser-Busch.
This multi-year renewal between MSG Sports, MSG Entertainment, and Anheuser-Busch includes activities with not only CLG and Knicks Gaming but also with the New York Knicks, New York Rangers, and MSG Networks.
The North American esports organizations will partner with Anheuser-Busch on Twitch live streams to provide greater insider access for fans. The exact details on how Anheuser-Busch will work with CLG, and Knicks Gaming have yet to be revealed.
CLG is a premier esports organization that fields teams in several games like League of Legends, Fortnite, and CS: GO. With the addition of Anheuser-Busch, CLG has partnered with several prominent brands such as SquareSpace, Game Fuel, Samsung, Spectrum, and Logitech.
Knicks Gaming is also well acquainted with commercial partnerships. Anheuser-Busch will be another addition to their extensive commercial portfolio of brands like Bud Light Seltzer, SquareSpace, Game Fuel, Dunkin, and Foot Locker.
Throughout our partnership we have worked closely with Anheuser-Busch to cultivate a forward-thinking approach to leveraging our respective world-class brands, while also benefitting consumers. Our work together has grown over the years, and we are thrilled to continue evolving our partnership with this new deal. We look forward to creating innovative initiatives with Anheuser-Busch that benefit all of our customers.
Ron Skotarczak, Executive Vice President, Marketing Partnerships, MSG Entertainment.
The partnership between Anheuser-Busch and CLG and Knicks Gaming is another sign that highlights the growth of esports and will be valuable to all parties.
